![]() They have two children, Christian and Matthew. A 1985 graduate of Pennsylvania State University, she lives in Sea Cliff, New York, with her husband, Claude Madrazo. ![]() Yaccarino serves as chairman of the World Economic Forum’s Taskforce on the Future of Work. “She knows better than anyone what it’s going to take and I think for advertisers and buyers, the question really is, is she going to have free rein to do all that or is it going to be just the same old, same old (with Musk).” Biographical Details “I think that first and foremost, she’ll bring to Twitter an understanding of what advertisers need to see to get back on the platform from the brand safety perspective,” said Dave Campanelli, chief investment officer of media buying firm Horizon Media. “They’ve been pushing the industry on a lot of fronts, you know, trying to make it better.” From breaking news and entertainment to sports, politics, and everyday interests, when it happens in the world, it happens on Twitter first. “It’s worth noting that they built out a big team that’s made a lot of innovative products and supported the growth that they’ve experienced,” said Brian Wieser of strategic advisory firm Madison and Wall. Yaccarino has pushed the ad industry for change on several fronts, including advocating for relying less heavily on Nielsen ratings for measurement, and introducing a digital platform called One Platform that makes it easier to buy ads across a variety of different media in an effort to better compete for ads against social media companies and traditional media companies. Related Story: New Twitter Rules Expose Election Offices to Spoof Accounts Pushing Boundaries “She speaks CMO and she understands what marketers need,” he added, referring to the role of chief marketing officer. “She’s a marketer’s leader,” said Mark DiMassimo, founder and creative chief of ad agency DiGo. That was after she held management positions at several media sales outlets. Adjust your Trends settings via Twitter for Android: In the top menu, you will either see a navigation menu icon or your profile icon. from 1996 to 2011, including executive vice president and chief operating officer. She oversaw all market strategy and advertising revenue, which totaled nearly $10 billion, for NBCUniversal’s entire portfolio of broadcast, cable and digital assets.īefore that, she held a variety of roles at Turner Broadcasting System Inc. There, her most recent title was chairman, advertising and client partnerships. She came to NBCUniversal in 2011, just as Comcast was completing its merger with NBC, and oversaw integrating the companies’ ad sales platforms. Yaccarino, 60, has worked as an advertising executive for decades.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |